First version published @ Ribbonfarm on June 23, 2020.
It may or may not be true that no photographs of Johann C. Schmidt, aka Max Stirner. The ones I may know of lack the auratic power of the two penetrating character sketches Friedrich Engels did of him: the first, a remarkable, vulpine profile he drew from memory for John Henry Mackay, Stirner’s biographer, near the end of his life; the other, a dramatic standing portrait of the author of The Ego and Its Own, smoking calmly behind a toppled chair in a riotous group sketch of Die Freien done sometime around 1842. This is the source code of the Stirner meme.
Stirner casts one of the longer trickster shadows in modern political philosophy, his variegated reputation built on little more than an opaque biography, a yet more opaque essay and a historic, if circuitously occluded, difference of opinion on its merits by two more notable contemporaries. To exaggerate, but only slightly, Stirner was to Marx and Engels what Judge Schreber was to Freud and Jung: the forked foreshadowing of their future theoretical endeavours, the haunt their funhouses were later built around as partial efforts at containment.
The existence of a Stirner meme speaks to this hauntological capacity, especially as it relates less to Stirner’s ontology of egoism than to his subordinate notion of “spooks,” the eidetic non-entities that preclude egoist ownness. At its best, it seems to operate as an identifier for a contemporary Union of Egoists, a makeshift, voluntary, sovereign coalition of non-aligned “spookbusters” and well-read trolls.
Even in its stark and sharklike graphic language, the Stirner is in dialectic contrast to another famous, black-outline cartoon meme: the gormless Wojack or “feels guy,” who lacks self-possession and is beholden to the spooks of sentiment, morality, appetition, political commitments, identitarian leanings and every sort of yearning-to-belong.
Though both have been subject to the usual memetic distortions—with a recent explosion in “ethnic” Wojacks that would make Ockham squirm—the Stirners have gained in apotropaic, maybe even exorcistic, traction; whilst the Wojack has become the figurehead of NPCs, a spook-unto-himself, incapable of self-rule. And while the Stirner is, of course, a perverse, self-parodying spook by merely representing—rather than enacting―ownness, the Wojack flags the iterations of its absence. In Internet parlance, the Stirner is in a relation of ownership with the surrounding world; the Wojack is [p]owned.
Two spooks are fighting inside you. Take, and ye shall be given, goads the Stirner. The Wojack has only two choices: submit, or be dragged.